As an Amazon Associate I earn from qualifying purchases from

Brazilian Design Model Sier Móveis Marks Its Debut at Salone Del Cellular.Milano Through the Worldwide Anticipated Supersalone


Sier Móveis not too long ago introduced that it is going to be exhibiting for the primary time at Salone del Cellular.Milano, within the emblematic Supersalone particular version, the primary because the arrival of the coronavirus pandemic. Held from September fifth – tenth at Rho pavilions, Supersalone is curated by the well-known architect Stefano Boeri and has the promise of demarcating insights and new paths for indoor and out of doors post-pandemic structure and design


“Our firm has sturdy custom in high-end furnishings each in Brazil and worldwide markets. We imagine that that is the proper time to strengthen Sier’s presence internationally exhibiting in Milan. The Italian metropolis reinforces with Supersalone and Design Week 2021 its protagonism in revealing the paths of up to date residing and the long run,” factors out Ismael Reis, Director and Founding father of Sier Móveis.


Along with Supersalone, Sier Móveis additionally participates at Fuorisalone exhibitions, within the conventional occasion promoted by Apex-Brasil that takes extremely respected Brazilian manufacturers to the Milan Design Week. The occasion brings in 2021 the exhibition “Brasil – Design em Movimento”, which anchors the exhibition of round 50 Brazilian furnishings and design corporations within the lovely Portico Richini, in an space of round 300 m2 on the Università Degli Studi di Milano.


Sier Móveis reveals at Milan Design Week seven items in whole, launches with Sier signature and Artistic Course by Carlos Reis, probably the most prestigious professionals of furnishings creation in Brazil.


Within the final version of Milan Design Week earlier than the pandemic, in 2019, the model was current in partnership with Asa Design studio on the Apex-Brasil Fuorisalone exhibition. For that version, Morena chair was offered, by Asa Design for Sier Móveis.



Celebrating 31 years of actions in 2021, involving a workforce of 700 staff and a 64,000 m2 high-tech industrial facility, Sier Móveis produces 160,000 items of furnishings per 12 months, in an in depth portfolio that features gadgets particularly for residing and eating room. A powerful differential of Sier within the Brazilian and the worldwide markets is the flexibility to mix the perfect of two worlds: the perfection of handcrafted work, in a practice of greater than three many years; and state-of-the-art expertise, with an industrial facility equal to the perfect manufacturers on the earth, working with excessive precision within the manufacture of furnishings and huge scale manufacturing of distinctive items, protecting broad potentialities for personalization.


“We’re in a position to mix the distinctiveness of handcrafted ending with a manufacturing able to assembly the nationwide and worldwide markets with pace and on the identical time in a customized manner. Our massive portfolio, which has its essence within the pure wooden, permits numerous potentialities for specifying the items, together with metallic finishes, veneers, equipment, materials and leathers for coverings. As well as, we are able to reply to particular requests, making use of materials equipped by the consumer within the manufacturing, guaranteeing a novel assortment,” particulars Ismael Reis.



Lightness allied to the solidity of the wooden, labored in natural types, typically sculptural. This can be a hanging function of the gathering that Sier Móveis reveals in Milan. Refined strategies in working with wooden, resembling marquetry, and the precision of robotic machining, permitting stability and perfection in wonderful and stylish traces, give Sier’s Milan launches subtlety and presence, attributes which have made from the corporate a top quality label and authorial design for years.


The items chosen by the curators of Supersalone and Fuorisalone occasions have the Sier signature. At Supersalone, Sier presents the Carol Armchair, in a sublime exploratory work of wooden shapes with touches of involving subtlety, such because the fluid widened and elevated end on the arms, gently receiving the consumer’s wrists; and the Vinil Aspect Tables, with the highest in refined marquetry work, framed by construction and hoop in a number of choices of steel finishes, precisely minimize in laser.


At Fuorisalone, within the Brazilian exhibition at Portico Richini, within the Università Degli Studi di Milano, the model is taking one other 5 items, all the time in keeping with the idea that guided the present assortment. The items will likely be distributed within the areas of the Apex-Brasil exhibition and the Abimóvel Lounge.


The next launches are within the Apex-Brasil exhibition: Poltrona Jobim and Banco Remo, decorative works, maximizing the prominence of wooden. On the Lounge Abimóvel exhibition, Sier will present the next items: Carol Chair (variations with arm and with out arm), Cachepot Manila and Couch Desk Syrah.



About Sier Móveis

Created 31 years in the past, Sier Móveis is a standard Brazilian furnishings and equipment design firm. Positioned within the metropolis of Ubá, within the furnishings cluster of the Zona da Mata area, Minas Gerais state, Sier is a high of thoughts model within the high-end furnishings Brazilian market, within the eating and front room segments, providing gadgets resembling eating tables and chairs, buffets, sideboards, armchairs, middle and facet tables and numerous enhances, together with cachepots, benches, lamps, cupboards and mirrors, amongst different items. Sier was based in 1990 by businessman Ismael Reis, all the time a part of the carpentry custom. The Brazilian model is taken into account a reference for its work with wooden, combining the beautiful craftsmanship with excessive expertise, in addition to the impeccable ending of the items and the assorted potentialities of personalization.


Sier at MDW2021


Supersalone | Salone del Cellular.Milano

Date: 5 to 10 September

Opening hours: Sunday to Thursday, 10:00 am to 7:00 pm; Friday, 10:00 am to 4:00 pm

Venue: Milan Fairgrounds, Rho (entrances East Gate, South Gate, West Gate) Corridor 03, Gangway i23


Fuorisalone | Exhibition Apex-Brasil and Abimóvel Lounge

Date: 4 to 19 September

Opening hours: 

4Sept. 10:00 am to 12:00 am 

                         5-13Sept. 10:00 am to 10:00 pm

                         14Sept. 9:00 am to 4:30 pm

      15-18Sept. 9:00 am to 10 pm

      19Sept. 9:00 am to six:00 pm


Venue: Università Degli Studi di Milano, Portico Richini

             Through Festa del Perdono, 7, 20122, Milano, MI, Italia



Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

Learn different articles by Nic Ledoux

We will be happy to hear your thoughts

Leave a reply

Moms Love To Shop
Reset Password
Compare items
  • Total (0)
Shopping cart