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EQ3 Opens Canadian Flagship Location in Its Hometown of Winnipeg


EQ3, designer, producer, and retailer of furnishings and residential items, introduced that it has opened its new flagship and largest retail retailer at CF Polo Park Purchasing Centre within the firm’s hometown of Winnipeg. The brand new 44,000 sq. foot area, situated on the procuring centre’s primary ground, options an in-house restaurant by award profitable Deer + Almond chef Madel Hitzer in addition to EQ3’s new idea assortment, Palli Dwelling + Firm.


“EQ3 is proud to open our first ever Canadian flagship retailer right here in Manitoba and serve the neighborhood that has helped form who we’re by means of the expansive potentialities of this area,” says Peter Tielmann, founder and CEO of EQ3. “Our uniquely Canadian strategy to design is deeply impressed by our hometown of Winnipeg, so we’re honored to share this work with clients, pals, and household at our new showroom.”


A Reimagined EQ3 Expertise

Working alongside Winnipeg-based architectural agency Quantity TEN, the flagship’s slatted exterior was designed by former EQ3 Inventive Director Thom Fougere. The inside was designed by present Chief Design Officer Enri Tielmann. The alluring new showroom brings to life the whole lot quintessentially EQ3 with the addition of sudden components. The structure and inside of the shop pairs references to the Prairies with components of heat, incorporating options of herringbone flooring, conventional wainscotting, and pastel millwork.


The brand new location additionally acts as a hub of innovation for EQ3, bringing ahead new merchandise and applied sciences. Three devoted design centres present clients and inside designers areas for one-on-one session with gross sales associates and entry to all of the model’s materials, finishes, rug swatches, in addition to 3D visualization software program. Digital video partitions and QR codes directing clients to detailed product info seem all through the area to ship an immersive expertise.


“With our foray into experiential retail, we’re taking a holistic strategy to remodel how individuals reimagine their houses,” provides Peter Tielmann. “We’ve created pockets of discovery within the retailer giving

clients area, instruments and even nourishment, whereas they take the time to bodily work together with the merchandise and personalize designs.”


The EQ3 café, with its monolithic bar design and 40 dine-in seats, anchors the expansive area. The café’s menu, created by internationally famend chef Mandel Hitzer, encompasses a recent tackle informal eating influenced by native components and California-modern delicacies, complemented by a full bar and distinctive wine checklist.


To mark the opening in its hometown, EQ3 is working with new manufacturers, equivalent to International Trunk, OMY, The Dough Mission, QWOO, Alessi, and Silk & Snow, to merchandise its youngsters, pets, and vegetation sections of the shop, that are distinctive to the Winnipeg location.


Palli Dwelling + Firm

The brand new flagship additionally launches EQ3’s new idea assortment, Palli Dwelling + Firm, of vibrant furnishings, rugs and equipment. The road options bigger items of furnishings with an emphasis on performance and sturdiness. As with the core EQ3 assortment, all of the upholstery objects are manufactured in Winnipeg. The gathering shall be out there in any respect EQ3 shops and on-line by early 2022.


“The brand new Palli Dwelling + Firm assortment is made for contemporary residing,” Enri Tielmann, EQ3’s Chief Design Officer says. “Designed to create limitless options for distinctive environments, the upholstery assortment combines modularity and performance, complemented with playfulness and ease of care.


Sectional configurations might be configured, reconfigured, expanded, decreased and mirrored. All made with supplies and craftsmanship of the very best high quality that includes sustainable efficiency covers mixed with feather and reminiscence foam consolation.”



About EQ3

Based mostly in Winnipeg, Manitoba, EQ3 is Canada’s premier designer, producer, and retailer of house furnishings together with upholstery, case items, lighting, tabletop, and equipment. Established in 2001, EQ3 is a vertically built-in firm with a popularity for excellence constructed on twenty years of offering high-quality design and repair to the Canadian market. The model has continued to broaden its US operations, growing the attain of its distinctly Canadian perspective, timeless designs, and impeccable buyer expertise in North America. EQ3 now has 16 shops throughout North America with 11 in Canada and 5 throughout the US, together with New York, California, Connecticut, and Chicago.


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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