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Fairfield Broadcasts Launch of New Web site


Fairfield just lately introduced that its state-of-the-art web site powered by Jola Interactive is formally reside at


As one of many first upholstery producers to make use of Progressive Internet Software software program (PWA), Fairfield has additionally integrated a 3D visible configurator characteristic. This characteristic now permits clients and designers to assemble their upholstery and casegood items on-line, choosing from 1000’s of customization choices, together with finishes, materials, leathers, arm kinds, base choices, nail trim choices, and way more.


The positioning is constructed to be mobile-friendly, even functioning in offline settings, comparable to an airplane or a location with poor cell reception. Separated into three sections, retail, senior dwelling, and contract / hospitality, the upholstery and casegood merchandise are organized by product kind. An inspiration gallery highlights life-style imagery of Fairfield merchandise utilized in retail, senior dwelling, and contract / hospitality settings, with clickable hyperlinks to every product.


The positioning’s paramount characteristic, the 3D visible configurator, is constructed utilizing WebGL programming language, which permits guests to construct upholstered furnishing items starting from lounge chairs and sofas to sectionals and loveseats. WebGL is without doubt one of the quickest working configurator techniques that’s out there immediately.


Starting with a default chair or couch, customers can select from a variety of choices from arm type choice, cushion choices, again pillow configurations, and base picks. Then, the person will choose cloth choices as they watch their customized piece digitally type in entrance of their eyes. The flexibility to visualise the customization choices and take a look at totally different kinds or cloth patterns is a a lot sought-after device for patrons inside the interiors realm, and Fairfield is raring to assist flip these visions into actuality. 


To be taught extra about constructing customized items utilizing the visible configurator characteristic, watch under:




“Fairfield has all the time held nice satisfaction within the wide selection of customization choices out there in addition to buyer satisfaction,” says Dixon Mitchell, CEO of Fairfield. “The brand new web site permits guests to see their distinctive visions come to life in 3D, constructing a bit of furnishings that’s equivalent to what shall be constructed and shipped. Our firm needs to offer the perfect person expertise potential. The usual of expectation of our clients has elevated, due to this fact, this web site addresses that want and permits us to continue to grow and partnering with probably the most proficient corporations and retailers within the business. Notable website options embrace clear product sorting and matching clients with gross sales representatives, creating a contemporary and user-friendly expertise.”


With three distinct distribution channels (retail, senior dwelling, and contract / hospitality) in thoughts, the web site was developed with every distinctive end-user in thoughts by implementing customized options particular to every gross sales division. An array of assets for website guests are additionally out there, together with downloadable data sheets, advertising and marketing belongings, challenge boards, and a quote request device. Prospects and designers with a Fairfield account can simply entry these belongings and log in to view pricing or submit quote requests.  Fairfield acknowledges the challenges of doing enterprise throughout a pandemic and has developed a digital interface that permits Fairfield to interact with their clients in a extra significant and related means.   



About Fairfield

For a century Fairfield has mixed masterful craftsmanship with fashion-forward designs for tremendous furnishings for the house, workplace, and hospitality industries. A household of craftspeople, Fairfield cares concerning the group, the setting, and the client. This philosophy is the material of the corporate and is woven into all aspects. Fairfield distributes merchandise to clients all through america and internationally. High quality management all through the method, masterful craftsmanship, and exact tailoring ends in upholstered furnishings that set the bar for worth and excellence within the business.


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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