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Legacy Rebrands and Re-merchandises round Trendy and Basic Aesthetics


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Starting on the Spring Excessive Level Market, Legacy Basic is rebranding and re-merchandising, altering its identify to Legacy Basic | Trendy with a redesigned showroom and web site and refocusing the corporate’s product improvement, merchandising and advertising round fashionable and basic aesthetics.

 

“We intend to be an entire useful resource for contemporary and basic furnishings in a spread of aspirational life,” stated Neill Robinson, President and CEO. “Having two distinct avenues of merchandising and focusing our product improvement round fashionable and basic model assortments ensures we’ll have a totally developed line in each the trendy and basic classes, giving retailers a extra full providing,” he stated.

 

Because it launches a advertising marketing campaign with the tagline, ‘Trendy has a brand new residence,” and “Basic has a brand new look,’ Robinson stated, “We imagine there’s white area within the center worth factors for a style casegoods model. Since we moved our manufacturing to Vietnam, we’ve been in a position to provide unimaginable values, finishes and high quality within the center worth factors. We now have many sources to supply as a part of the Samson Advertising and marketing portfolio. Now, this new method brings intentionality to our merchandising that enables us to faucet into on-trend client tastes and life, styling up our line however not elevating costs.”

 

As a significant useful resource for youth furnishings, Legacy is also altering the identify of its Legacy Children line to Legacy Children | Teenagers to mirror a mode aesthetic that “is extra grown up,” Robinson stated. “Our focus is to make our youth furnishings extra evergreen, each with an extended life cycle for retailers and with the form of model and performance a toddler gained’t develop out of and that’s acceptable to maneuver right into a visitor room later.”

 

As examples of the place Legacy Basic | Trendy is headed with its design aesthetics, Robinson cites the corporate’s upcoming introductions of Biscayne in a contemporary model and Camellia for traditional styling. He describes Biscayne as an natural fashionable look impressed by inside design developments in resort areas, which “have gone from British West Indies or Bohemian seems to a cleaner fashionable aesthetic with pure and combined supplies,” Robinson stated. Biscayne is crafted of Quartered Oak veneers, a “stunning blonde veneer with fake linen-wrapped drawer and door fronts and silver metallic accents and tapered legs.” Camellia has a basis of basic architectural types, with an up to date two-tone end combining Classic White on the instances with Cobble Brown tops with “plenty of texture and floor dimension,” he stated.

 


 

About Legacy Basic

About Legacy Basic | Trendy is a number one provider of high quality style bed room, eating, accent and youth furnishings to retailers throughout the U.S. and Canada and a rising variety of worldwide places. Primarily based in Excessive Level, NC, Legacy is a part of the Samson Advertising and marketing portfolio of manufacturers, using state-of-the-art manufacturing, international logistics, and best-in-class service. Further Samson manufacturers embrace Common, Craftmaster, Baker and Lacquer Craft Mfg., and licensing packages Rachael Ray House and Paula Deen House.

 

 


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.


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