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Nourison Launches New Reserve by Nourison Model for Excessive-Finish Rugs


Ground protecting and residential accents producer Nourison launched the brand new Reserve by Nourison Assortment that may characteristic Nourison’s high-end, handmade space rugs. This program will solely be bought by Nourison licensed sellers that provide higher-end product assortments.


Reserve by Nourison is focused at primarily brick and mortar, upscale sellers and designer showrooms that promote larger high quality space rugs. The product choice is rigorously curated and accommodates a lot of Nourison’s best-quality handmade rugs reminiscent of Divine, Ocean, Silk Shadows and Christopher Man. Reserve by Nourison licensed sellers will likely be those that supply enhanced companies and distinctive merchandise. Nourison will help Reserve sellers with specialised advertising and marketing supplies, limitations to distribution (particularly e-com), robust IMAP enforcement and restrictions from distribution to bodily or on-line discounters.


“Our objective with establishing Reserve by Nourison is to create the long-awaited channel segmentation that upscale showrooms have to promote and promote a product with confidence” stated Alex Peykar, Chariman at Nourison. “Whereas the Nourison model has grown and diversified to serve a altering market, Reserve by Nourison faucets into Nourison’s heritage as a pacesetter in beautifully-styled, finely-crafted rugs for the distinguished sellers.”


Nourison Reserve is offered at the moment. For extra info, please go to To view the Reserve catalog go to



About Nourison

Nourison is a number one international ground protecting firm that produces intensive collections of space rugs, broadloom carpet, and residential equipment at a number of worth factors from low to mid-market to luxurious. Nourison is likely one of the few totally vertically built-in firms in its phase, overseeing nearly each side of the manufacturing course of. In consequence, the corporate boasts distinctive speed-to-market, transport greater than 95 % of its product orders inside 48 hours. The deal with customer support has helped Nourison develop into a valued associate inside the dwelling furnishings and hospitality industries to each retailers and inside designers.


Nourison was based in New York by brothers Alex, Steven, and Paul Peykar in 1980, and stays a family-owned firm. Its product assortment contains licensed collections from well-known manufacturers reminiscent of Calvin Klein, Kathy Eire, Waverly, Christopher Man, and extra.


For extra info, go to


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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