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Reward for Life Celebrates ‘world Meals Day’ with Dedication to World Central Kitchen Via 2022


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After the success of Reward for Life’s “Feed the Hungry. Really feel the Good.” fundraising campaigns throughout occasions in 2021, and in honor of World Meals Day, Reward for Life has prolonged its dedication to World Central Kitchen (WCK) and its crisis-related meals insecurity packages by 2022.

 

Reward for Life has raised greater than $95,000 in 2021 between market week fundraisers and particular occasions. The majority of donations had been directed to WCK’s Eating places for the Folks program, which meets essential wants on two fronts: shopping for meals immediately from eating places and delivering them to Individuals who need assistance – in 400 cities throughout 35 states. Reward for Life additionally raised $7,400+ for God’s Love We Ship, a company in New York Metropolis providing nutritious, medically tailor-made meals for individuals too sick to buy or cook dinner for themselves.

 

“We’ve been so impressed by the generosity in our {industry} this previous 12 months,” stated Cole Daugherty, chair of the Reward for Life board. “As we have a good time World Meals Day with lots of of different nations this week, I’m excited to think about what we’re able to doing to sort out meals insecurity in 2022.”

 

All of Reward for Life’s 2021 fundraising was digital, with campaigns launched in reference to 9 markets or market-related occasions.  The fundraising for WCK started in Spring 2021 with campaigns linked with Residence Textiles Market Week in March and 41 Madison’s Spring Tabletop Market in April.  With Summer time 2021, got here the launch of “Feed the Hungry. Really feel the Good.” with Worldwide Market Facilities underwriting vital presents at its Atlanta Market and Las Vegas Market.  Market-related fundraising continues by year-end at 4 Clarion UX shopping for occasions – Las Vegas Memento & Resort Reward Present, Ocean Metropolis Resort Reward Expo, Smoky Mountain Reward Present and Grand Strand Reward & Resort Merchandise Present. 

 

Along with market-connected campaigns, fundraising additionally passed off at industry-connected occasions, together with Presents & Ornamental Equipment’ Retailer Excellence Awards and even private events resembling the marriage celebration of Ari Lowenstein, vice chair of the Reward for Life board of administrators. 

 

All members of the {industry} are invited to hitch Reward for Life in supporting starvation aid by donating at https://donate.wck.org/GFL2021

 


 

World Meals Day is a global day celebrated yearly worldwide on October sixteenth to commemorate the date of the founding of the United Nations Meals and Agriculture Group in 1945. Collective motion throughout 150 international locations is what makes World Meals Day one of the crucial celebrated days of the UN calendar. Tons of of occasions and outreach actions carry collectively governments, companies, NGOs, the media, and basic public.  They promote worldwide consciousness and motion for many who endure from starvation and for the necessity to guarantee wholesome diets for all. #WorldFoodDay 2021 will probably be marked a second time whereas international locations world wide take care of the widespread results of the worldwide Covid-19 pandemic. It’s a time to look into the longer term we have to construct collectively. For extra data, go to www.fao.org/world-food-day/en.

 

Based in 2010 by Chef José Andrés, World Central Kitchen (WCK) makes use of the facility of meals to nourish communities and strengthen economies in occasions of disaster and past. In 2020, with COVID-19 straining conventional meals safety security nets like faculty feeding packages, metropolis providers and meals banks, WCK pivoted to securely distribute individually packaged, recent meals in communities that want help and launched the Eating places for the Folks program to scale nationwide. This program meets essential wants on two fronts: shopping for meals immediately from eating places and delivering them to Individuals who need assistance. Thus far, this system has labored with 2,500 eating places to serve over 12 million restaurant meals and have disbursed greater than $135 million {dollars} on to eating places homeowners in 400 cities throughout 35 states. For data, go to www.wck.org.

 

Reward for Life was based by Peter Schauben of Appleman Schauben in 1992 in response to the tragic lack of {industry} lives to AIDS. The group’s first assembly on the Nationwide Stationery Present introduced collectively a cross-section of the {industry}’s main publishers, market facilities, gross sales reps, producers and retailers – all keen to convene and work collectively in the direction of a standard purpose. Since that point, Reward for Life has raised practically $6 million for AIDS analysis, schooling, therapy and care by nationwide at-market occasions, trigger advertising and marketing packages and direct donations. With COVID-19 briefly inflicting cancelation of in-person occasions at {industry} markets, Reward for Life has pivoted in the direction of on-line digital occasions for the stability of 2021, with a particular emphasis on COVID-related starvation aid. Adam Glassman, artistic director of Oprah Day by day, serves as Reward for Life’s 2021 honorary chair and spokesperson. Extra data is out there at www.giftforlife.org.

 

 

 


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