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Reward for Life Welcomes Two New Board Members


Reward for Life, the reward, stationery and residential decor trade nationwide charitable group, introduced that Emalee Hoffman of Studio Oh! and Meg Estevez of Emerald Expositions/NY NOW, have joined its board of administrators.


Emalee Hoffman has been part of the reward and residential trade for greater than a decade. She started her profession as a purchaser in 2009, becoming a member of Studio Oh! in 2014. Emalee labored her manner from a task in customer support to Vice President of Gross sales.


“We’re excited to welcome Emalee to the group,” mentioned Cole Daugherty, chair of the Reward for Life Board. “Her trade expertise, can-do perspective and keenness for serving to others will likely be an ideal asset to the board and our fundraising efforts.”  


“As I’ve realized about Reward for Life, I’m proud that they’re part of our trade,” mentioned, Emalee. “Dwelling in downtown L.A. after which Venice, CA, and personally witnessing the homeless disaster, I really feel now greater than ever, that there’s a want for Reward for Life and their fundraising for World Central Kitchen. I stay up for doing my half.”


Meg Estevez is a advertising and marketing skilled with over 20 years of expertise in multi-channel advertising and marketing technique administration and serves as Vice President of Advertising at Emerald Expositions. Her earlier work expertise consists of serving as VP/Company Director of Advertising at NewBay Media.

Estevez rejoins the board following the departure of Tim Hart, Senior Vice President of the Retail Group at Emerald Expositions/ NY NOW.


“NY NOW has been a long-time supporter of Reward for Life, and we’re delighted to have Meg’s return to the board, mentioned Cole Daugherty. “Her information and previous expertise with Reward for Life will additional our fundraising efforts for World Central Kitchen and different essential initiatives.”


“It’s a privilege to be partnering once more with this distinctive group of trade leaders on the Reward for Life Board,” mentioned Meg. “I stay up for supporting the efforts of this unimaginable charity group.”


Reward for Life is run by a volunteer board comprised of trade leaders representing market facilities, media, gross sales businesses, producers and suppliers of different trade providers. Present Reward for Life board members are: Ari Lowenstein of Brandwise (Vice Chair); Cathy Metal of Metal Associates; Cole Daugherty of Dallas Market Heart Chair); Doug Self of JDouglas; Emalee Hoffman of Studio Oh!; Frank Joens; Jessica Barile of Paddywax; Julie McCallum of Nice American Media/Reward Store Plus; Kim Wahlberg of Kimberly Wahlberg Firm; Kristi Forbes of 41 Madison; Lenise Willis of Items & Ornamental Equipment; Matt Katzenson of Fantastic Strains; Meg Estevez of Emerald Expositions/NY NOW; Monica Loving of Ivystone; Nancy Michael of Worldwide Housewares Affiliation; Peter Schauben of Appelman Schauben; Russ Jones of Ivystone; Sarah Mount of Juniper by IMC; and Sheila Charton of Springboard Futures. 


With COVID-19 quickly inflicting cancelation of in-person occasions at trade markets, Reward for Life has pivoted in the direction of on-line digital occasions, with a selected emphasis on COVID-related starvation aid. With trade assist, Reward for Life has raised practically $100,000 for crisis-related starvation aid in 2021.  Reward for Life fundraising will proceed to assist World Central Kitchen by 2022.



About World Central Kitchen

Based in 2010 by Chef José Andrés, World Central Kitchen (WCK) makes use of the facility of meals to nourish communities and strengthen economies in instances of disaster and past. In 2020, with COVID-19 straining conventional meals safety security nets like college feeding packages, metropolis providers and meals banks, WCK pivoted to securely distribute individually packaged, contemporary meals in communities that want assist and launched the Eating places for the Folks program to scale nationwide. This program meets important wants on two fronts: shopping for meals straight from eating places and delivering them to People who need assistance. So far, this system has labored with 2,500 eating places to serve over 12 million restaurant meals and have disbursed greater than $135 million {dollars} on to eating places house owners in 400 cities throughout 35 states. For info, go to


About Reward for Life

Reward for Life was based by Peter Schauben of Appleman Schauben in 1992 in response to the tragic lack of trade lives to AIDS. The group’s first assembly on the Nationwide Stationery Present introduced collectively a cross-section of the trade’s main publishers, market facilities, gross sales reps, producers and retailers – all keen to convene and work collectively in the direction of a standard objective. Since that point, Reward for Life has raised practically $6 million for AIDS analysis, training, therapy and care by nationwide at-market occasions, trigger advertising and marketing packages and direct donations. Adam Glassman, artistic director of Oprah Each day, serves as Reward for Life’s 2021 honorary chair and spokesperson. Extra info is offered at




Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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