Stressless® declares it is celebrating “50 Years of Stressless” by reimagining the Stressless® Royal, commemorating a half century of balanced consolation. That’s 5 a long time of Norwegian design constructed on an ingenious mix of artisanship and innovation. Over 10 million Stressless seats have been bought since 1971.
“There’s a motive it began 50 years in the past in Norway, the place Scandinavian nature and tradition convey out one of the best in know-how,” mentioned Beverly Kastel, Stressless advertising and marketing director for North America. “Collectively, human perception and superior robotics have created a product that’s probably the most comfy furnishings on Earth—the Stressless recliner.”
North America contains the most important marketplace for Ekornes with 25% of world gross sales quantity. 2021 is on monitor to be the very best annual gross sales 12 months within the firm’s historical past, in keeping with Kastel.
The Stressless model has advanced over 50 years—launching the primary Stressless recliner in 1971 and introducing sofas in 1993. The Stressless dwelling theater assortment was born in 2003, adopted by Stressless eating chairs in 2018.
The longest promoting mannequin within the Stressless assortment, the Stressless Royal was initially launched in 1981. It was the primary Stressless recliner with the hourglass-shaped base in laminated wooden. The corporate carried out some aesthetic changes to enhance the enduring design with out compromising the unmistakable consolation of Stressless Royal. Signature curves and retro stitching outline the design, making it the right anniversary mannequin. Stressless has enhanced the chair with the unique base and metal construction impressed by the very first Stressless Unique again in 1971.
Ekornes will unveil its newest Stressless design innovation on the Excessive Level Market in Excessive Level, North Carolina, Oct. 16–20. The biannual dwelling furnishing business commerce present is the world’s largest, attracting 45,000 worldwide sellers and designers. Stressless will exhibit on the 220 Elm Constructing, Showroom 120.
The corporate can also be increasing its Morganton, N.C. facility, including jobs and capability to what was the primary Stressless manufacturing facility outdoors Norway. The Morganton growth will double the plant’s present 100,000 sq. footage and enhance staffing by 76%. Stressless expects the ability to be totally operational in January 2022. The growth will enhance each day manufacturing capability by 70% and is proof of the corporate’s dedication to customers and retail companions within the U.S., Canada and Mexico.
Based in 1934, Ekornes ASA is among the world’s main furnishings producers, with six factories in Norway and worldwide export actions, promoting its merchandise in 43 nations. It owns the model names of Ekornes®, Stressless®, Svane®, and IMG. The corporate additionally assembles sofas in an American manufacturing facility positioned in Morganton, N.C. Since 1971, Stressless has supplied tailor-made consolation by a patented glide know-how and lumbar assist system designed to match the altering contours of the again. The Stressless recliner was the primary luxurious recliner endorsed by the American Chiropractic Affiliation. Ekornes participates within the UN International Compact to guard the atmosphere and is dedicated to social and environmental duty. For extra info, go to stressless.com.